Baylor Health Care System conducts a United Way giving campaign each year. Each year, they meet their financial but their reach has historically been to the administration and higher-level employees and doctors. They wanted to expand their reach to those who – while they may only be able to donate a relatively small amount – represent the larger population of the employees, namely nurses and technicians.
This award-winning campaign not only resulted in the largest percentage of employees giving, but also exceeded financial goals.
Baylor Health Care System
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