Sabre Airline Solutions – Advertising, Publications, Website

Print advertising, publications, and Website design

Sabre Airline Solutions is the world’s leading provider of high performance solutions for airlines and airports. Sabre Airline Solutions helps companies generate more revenue by optimizing performance in 14 key areas of airline operations. More than 300 leading air carriers and over 100 airports their our solutions to better market their schedules, sell their products, serve their customers and operate efficiently. They also distribute software solutions and consulting services to customers spanning six continents, powering the progress of a key segment of the world’s largest industry — travel and tourism.

The windows used in the Sabre Airline Solutions are representative of airplane windows and are carried across all media. The windows are used in a variety of applications to represent areas of the airline industry, touchpoints in customer sales and service, elements in airport operations and or to highlight specific airline issues.

Ad one in a series of three focused on airline industry issues – Airlines were concerned when capacities were on the decline.


We jumped on the opportunity to show them how our products could maximize their capacity.
This ad resonated very strongly in our focus groups.
Sales began to grow sharply as this campaign played out.

Ad two in a series of three focused on airline industry issues – Irregular operations come into play any time a schedule is affected by weather or another outside factor. This ad also resonated very strongly in our focus groups.

Ad three in a series of three focused on airline industry issues – This ad focused on the issue of customer loyalty.

Sabre Sonic CSS ad – Furthering the idea of customer focus, this is a new campaign for customer sales and service suite of products – the airline industry's first real intersection of solutions and revenue generation in every distribution channel. The various windows around the customer represent the touchpoints for the airline including an overall "customer value score." Also see http://www.sabresonic.com/archive/

Continuing the customer focus theme and introducing the Sabre AirCentre suite of products for airports and airlines. Also see http://www.sabreairlinesolutions.com/home/products_services/enterprise_operations

Sabre AirVision ad focuses on how this suite of products helps an airline build their brand including type of service and schedule. Also see http://www.sabreairlinesolutions.com/home/products_services/commercial_planning

This issue of Ascend was designed in tandem with new branding that was being developed for Sabre Airline Solutions. The design took into account the audience's desire for content-rich editorial along with easy-to-navigate, color-coded sections.

This issue was redesigned by Charles Urich under my Creative Direction. We needed to give Ascend a simpler, but visually richer, look as readers became more familiar with the type of content offered. Readers wanted shorter reads at this stage, and visuals that were more conceptual in nature became more appealing to the C-level audience. The design was also simplified by removing much of the color coding and allowing the feature images to be further exploited.

Web site concept -
Current Sabre Airline Solutions Web site was derived from this concept.